ROLLING TRADITION: A REINTERPRETATION OF WONOCOLO’S NASI GULUNG AS INTANGIBLE CULTURAL HERITAGE

Authors

  • Oktavianus Cahya Anggara Universitas Bojonegoro, Indonesia
  • Dinda Nur Safitri Universitas Bojonegoro, Indonesia
  • Mustika Ayu Aprilia Susanti Universitas Bojonegoro, Indonesia
  • Siti Alfiana Dzakia Universitas Bojonegoro, Indonesia
  • Hafidh Ash Shodiqi Universitas Bojonegoro, Indonesia

DOI:

https://doi.org/10.33477/lingue.v7i2.11660

Keywords:

nasi_gulung_Wonocolo, tradition_reinterpretationon

Abstract

This study aims to analyze the reinterpretation of Nasi Gulung Wonocolo as an effort to preserve intangible cultural heritage in the midst of modernization and changing tastes within the community. The study employs a descriptive qualitative approach that includes participatory observation methods, in-depth interviews, and documentation conducted in Wonocolo Village, Bojonegoro Regency. The results of the study show that reinterpretation through innovation in taste, packaging, and promotional strategies is able to maintain traditional values while adapting them to the needs of modern society. Nasi Guroll's integration into the edutourism concept of the Wonocolo Geopark effectively strengthens local cultural identity, increases community participation, and encourages the growth of a culinary-based creative economy. This research contributes to the development of ethnoculinary studies and adaptive cultural preservation, as well as provides practical recommendations for tourism managers and local governments in optimizing the potential of traditional culinary as a sustainable tourism attraction. Further research is suggested to review aspects of digital marketing and cross-sector collaboration to expand the reach of local culinary promotion

References

Briantama Yanuar, R., Ni Wayan, K. S., Zithny Ilman, P., & Satria, Y. A. (2019). Perception of People on Modernized Traditional Culinary in Yogyakarta. IOP Conference Series: Earth and Environmental Science, 338(1). https://doi.org/10.1088/1755-1315/338/1/012003

Hany Eliza, Elmustian Elmustian, Fatihah Fauziah, Ananda Nurrizka Efendi, Zaskia Putri Rhamadani Candra, Nirzara Utari, Salsabila Ahadani, & Rahma Andini Gunawan. (2024). Kuliner sebagai Warisan Budaya : Eksplorasi Sate Kuok dan Makan Bedulang di Desa Pulau Belimbing. Student Research Journal, 2(6), 208–219. https://doi.org/10.55606/srj-yappi.v2i6.1628

Maziyah, S., Indrahti, S., & Alamsyah. (2023). Inventarisasi Kuliner Khas Jawa Tengah Sebagai Upaya Pelestarian Warisan Budaya Takbenda Ikon Jawa Tengah. Harmoni, 7(1), 44–50.

Palazzolo, D. J. (2023). Research Methods. Experiencing Citizenship: Concepts and Models for Service-Learning in Political Science, 109–118. https://doi.org/10.4324/9781003444718-9

Pramudita, A. (2022). Nikmatnya Nasi Gulung, Kuliner Khas Kawasan Tambang Minyak Tua Di Bojonegoro. https://jatimnow.com/baca-48420-nikmatnya-nasi-gulung-kuliner-khas-kawasan-tambang-minyak-tua-di-bojonegoro

Prima Yudhistira, & Aditiya Pratama Daryana. (2025). Model Manajemen Inovasi Produk Kuliner Tradisional Di Era Digital: Studi Kasus Pada Umkm Di Sumatera Utara. Journal Central Publisher, 3(3), 268–279. https://doi.org/10.60145/jcp.v3i3.372

Salsabilla, S. (2024). Perlindungan Pengetahuan Tradisional dan Ekspresi Budaya Berdasarkan Undang-Undang Pemajuan Kebudayaan. Jurnal Syntax Admiration, 5(6), 2113–2127. https://doi.org/10.46799/jsa.v5i6.1219

Sasono, K. W. (2023). Revitalisasi Makanan Tradisional Sebagai Daya Tarik Wisata Kuliner Di Kabupaten Semarang. Khasanah Ilmu - Jurnal Pariwisata Dan Budaya, 14(2), 115–125. https://doi.org/10.31294/khi.v14i2.15584

UNESCO. (2003). Konvensi Untuk Perlindungan Warisan Budaya TakBenda. In Konvensi Untuk Perlindungan Warisan Budaya Takbenda (p. 14).

Utami, S. (2018). Kuliner Sebagai Identitas Budaya: Perspektif Komunikasi Lintas Budaya. CoverAge: Journal of Strategic Communication, 8, 36–44. https://doi.org/10.35814/coverage.v8i2.588

Wachidah, L. R., Sudikan, S. Y., Darni, & Ahmadi, A. (2025). Makanan sebagai Representasi Tradisi Sosial dan Budaya. Entita: Jurnal Pendidikan Ilmu Pengetahuan Sosial Dan Ilmu-Ilmu Sosial, 1(1), 555–578. https://doi.org/10.19105/ejpis.v1i.19156

Wijaya, S. (2019). Indonesian food culture mapping: A starter contribution to promote Indonesian culinary tourism. Journal of Ethnic Foods, 6(1), 1–10. https://doi.org/10.1186/s42779-019-0009-3

Yuniarti, W., Putri, E., Helmalia, I. M., Delly, T., Purba, M., Jihan, E., Faadhilah, N., Pudiasrini, W., Andarini, S., Kusumasari, I. R., Modern, C., Digital, P., & Tradisional, P. (2025). Jurnal Ekonomi Revolusioner CIRENGKUY : INOVASI MAKANAN TRADISIONAL DI TENGAH. 8(6), 46–54.

Downloads

Published

2025-12-31

How to Cite

Anggara, O. C., Safitri, D. N., Susanti, M. A. A., Dzakia, S. A., & Shodiqi, H. A. (2025). ROLLING TRADITION: A REINTERPRETATION OF WONOCOLO’S NASI GULUNG AS INTANGIBLE CULTURAL HERITAGE. Lingue : Jurnal Bahasa, Budaya, Dan Sastra, 7(2), 254–264. https://doi.org/10.33477/lingue.v7i2.11660